Never let another
lead go cold.

Instant SMS, smart email sequences, calendar booking, and CRM updates — triggered the second someone fills out your form. Built once, runs forever.

/the problem

The first 5 minutes after a lead comes in is when buyers decide.

01

You saw the form fill at 9pm.

By the time you texted back the next morning, they'd already booked with the guy who replied in four minutes.

02

Your CRM is a graveyard of "hot" leads.

Half of them never got a second touch. Nobody remembers whose turn it was to follow up.

03

You're the bottleneck.

Every new lead means you stop what you're doing to copy a phone number, send a text, and pray you didn't miss one.

04

Ad spend is leaking out the bottom.

You're paying $40+ a lead and 60% of them go cold before anyone calls. The funnel works — the follow-up doesn't.

78%

of buyers go with the first vendor who responds.

5 min

the make-or-break response window.

21×

lower conversion when you respond in 30+ minutes.

Source: Harvard Business Review · The Short Life of Online Sales Leads

/the guide

Built by people who've answered the leads themselves.

Pebble Media has built lead-follow-up automations for real estate teams, contractors, and service businesses across Eastern Idaho. We use the tools that actually work for small businesses — not enterprise stacks that take a year to deploy.

/the plan

Three steps to a system that
never sleeps on a lead.

  1. 01

    Book the audit.

    30 minutes, no pitch. We learn where your leads come from and what happens when they hit.

  2. 02

    Get your report.

    We map the highest-impact response sequence for your business. Yours to keep.

  3. 03

    We build it.

    Live in 2 weeks. Documented, handed over, ready for your team.

/what's included

What we build for you.

Every line item below is part of the standard build. No upsells, no surprise add-ons.

  • 01
    Instant SMS to the lead (under 30 seconds).
  • 02
    Auto-assigned to the right rep in your CRM.
  • 03
    Multi-touch email nurture sequence (5–7 emails).
  • 04
    Calendar booking link with smart routing.
  • 05
    Slack/Teams alerts for your sales team.
  • 06
    Reporting dashboard showing response times and conversion.
/the workflow

Form submission to
booked meeting.

  1. 00TRIGGER

    Form Submission

    Captured from web, FB, Google, or partner source.

  2. 01+5s

    Lead Enriched

    Source tagged, company data appended, scored.

  3. 02+30s

    Instant SMS Sent

    Personalized text under 30 seconds via Twilio.

  4. 03+45s

    Rep Assigned

    Round-robin or geo-routed in your CRM.

  5. 04+5m

    Email Sequence Starts

    5–7 touch nurture sequence kicks off.

  6. 05+1m

    Slack Alert + Calendar Link

    Rep notified, booking link sent to lead.

  7. RESULT

    Booked Meeting

    CRM updated, prep doc generated for rep.

End-to-end runtime: under 90 seconds from form to first SMS.

/what changes

What you'll notice
in the first week.

01

Leads texted before they close the form tab.

02

Your sales team only sees qualified meetings.

03

Your CRM updates itself.

04

Friday reports run themselves.

/investment

What it costs to wait.

Every 30 minutes you take to respond, your conversion drops by half. The leads you didn't follow up with last month are this month's regret.

We're not in the fear business. But the math is the math.

Standard build
/single-build2-week timeline

Single Build

$2,500

Done in 2 weeks, fully documented, you own it. All 6 checklist items above included.

/+ retainerOptional

Pebble Growth Retainer

$1,497/mo

Ongoing tuning, new sequences, A/B testing, and net-new automations as your business evolves.

/questions

Things buyers
ask first.

Don't see yours? Ask on the audit call.

  • How fast can you build this?

    Most lead follow-up systems are scoped, built, tested, and live inside 2 weeks. Simple setups can go live in under a week; complex multi-source routing with custom logic takes the full sprint.

  • Does it work with my CRM?

    Almost certainly yes. We regularly build into GHL, HubSpot, Pipedrive, Salesforce, Zoho, Close, Follow Up Boss, and Airtable-as-CRM. If your CRM has an API or Zapier integration, we can wire it in.

  • Can it handle multiple lead sources — website, Facebook, Google?

    Yes — that's usually the whole point. Website forms, Facebook lead ads, Google Local Service Ads, landing pages, and partner referrals all funnel into one normalized pipeline with source tagging, so a lead is treated identically (and quickly) no matter where it came from. Reporting breaks performance back out by channel.

  • What happens if I want to change a sequence later?

    Everything is built in your accounts, on tools you can edit. You get Loom walkthroughs showing exactly how each piece works. Small tweaks you can do yourself; bigger changes are covered under the Growth Retainer.

  • Do I own the build, or are we locked into your tools?

    You own it. The automation lives in your accounts (your CRM, your Twilio, your Make/Zapier workspace), billed to you. If you ever stop working with us, nothing breaks and nothing leaves.

Let's stop your leads from
going to your competitors.

30 minutes. No pitch. You'll leave with a plan whether we build it or not.

hello@pebblemedia.coIdaho Falls, ID