Standard build
/single-build2–3 week timeline
Single Build
$2,000
Built, documented, handed over. All 6 checklist items above included. Owned by you in your ESP.
Your email list shouldn't
be a graveyard.
Welcome sequences that actually welcome. Nurtures that nurture. Behavioral triggers that respond. So the list you spent years building finally pays you back.
/the problem
A growing list with no sequences behind it is money sitting in the dark.
$42
returned for every $1 spent on email — the highest ROI of any channel.
320%
more revenue from automated emails vs. one-off broadcasts.
74%
of new subscribers expect a welcome email within 24 hours.
Source: Litmus State of Email · DMA Email Benchmark Report
/the guide
Built by people who've cleaned up neglected lists.
Most small businesses have a list. Almost none have the sequences to make it work. We build the welcome flows, nurture tracks, and behavioral triggers that turn passive subscribers into active customers — without sounding like spam.
→Part of AI Content Systems.
/the plan
Three steps to a list
that earns its keep.
- 01
Book the audit.
30 minutes. We review your current list health, sequences, and the gaps costing you revenue.
- 02
Get your email plan.
Sequence map, trigger logic, segmentation strategy. Yours to keep.
- 03
We build it.
Live in 2–3 weeks. Sequences written, automations wired, dashboards live.
/what's included
What we build for you.
Every line item below is part of the standard build. No upsells, no surprise add-ons.
- 01Welcome sequence (5–7 emails) tuned to your offer and voice.
- 02Long-form nurture sequence for unconverted subscribers.
- 03Behavioral triggers: abandoned actions, milestones, re-engagement.
- 04List segmentation by source, behavior, and lifecycle stage.
- 05Performance dashboard: opens, clicks, revenue per email.
- 06Deliverability review — SPF/DKIM/DMARC done right.
/the workflow
Signup to
first sale.
- 00TRIGGER
Subscriber Joins
From any form, popup, or import source.
→ - 01+1m
Tagged + Segmented
Source, interest, and behavior tracked from email one.
→ - 02+1m
Welcome Email
Personalized intro sent within 60 seconds.
→ - 03+10d
Welcome Sequence
5–7 emails over 10 days building trust.
→ - 04ongoing
Behavior Triggers
Clicks, opens, and on-site behavior fire next sequences.
→ - 05+90d
Re-engagement
Inactive subscribers get a winback before sunset.
→ - ✓RESULT
Customer or Cleaned
Converted, or removed to protect deliverability.
→
→ Subscriber → first revenue email within 60 seconds; full nurture over 10 days.
/what changes
What changes
in the first month.
01
New subscribers get a real welcome — not silence.
02
Revenue from email shows up in your dashboard, not your imagination.
03
Your unengaged list gets cleaned without you doing it manually.
04
Sends stop hitting spam folders.
/investment
What it costs to leave it cold.
Every subscriber who joined without a welcome sequence is a first impression you already wasted. Every month you wait, more of your list goes inactive and your deliverability slips — and rebuilding sender reputation costs more than maintaining it.
→We're not in the fear business. But the math is the math.
/+ retainerOptional
Pebble Email Retainer
$400–1,200/mo
Ongoing campaign writing, sequence tuning, A/B testing, and monthly performance reviews.
/questions
Things buyers
ask first.
Don't see yours? Ask on the audit call.
Which email platform do you work with?
All the major ones: Klaviyo, MailerLite, ActiveCampaign, ConvertKit, Mailchimp, HubSpot, and Customer.io. We help you pick if you don't have one yet — usually MailerLite for simple lists, Klaviyo for ecommerce, ActiveCampaign for service businesses with behavioral needs.
What if my list is already cold?
We start with a re-engagement campaign and a list cleanup. Inactive subscribers either come back or get sunset to protect your sender reputation. Then we layer in welcome and nurture flows so future signups never go cold again.
Will this feel like spam?
No. Every email is written in your voice with clear value — not constant pitches. Sequences are paced for real attention spans, and we always include obvious unsubscribes. Done right, subscribers thank you for the emails.
Can you write the emails or just build the automation?
Both. The setup includes the welcome sequence and nurture copy written by us. The retainer covers ongoing campaign writing if you don't want to write them yourself.
How do I know it's working?
You get a performance dashboard with open rates, click rates, and revenue per email. We also do a monthly review on the retainer — what's working, what to test, what to retire.
Let's wake up
your list.
30 minutes. No pitch. You'll leave with an email plan whether we build it or not.
→hello@pebblemedia.co→Idaho Falls, ID