PRINCIPLE 01
Real systems beat hustle.
You can't outwork bad infrastructure. The right system stops costing you weekends.
01/about
We've been the bottleneck.
That's why we build this.
Pebble Media was founded by Cade Bagley in Idaho Falls in 2025, after spending years watching small business owners — including himself — get crushed by the manual work that should have been automated three years ago.
02/origin
How Pebble started.
Pebble Media started in a basement office in Idaho Falls, in the middle of a year where the founder was running multiple businesses, doing every job himself, and watching the wheels come off.
He kept building automations to dig himself out — a script here, a Make scenario there, a Looker Studio dashboard cobbled together at 11pm. The systems worked. Better than worked. They gave him his weeks back.
Other small business owners started asking how he was doing it. Then they started asking him to do it for them. Pebble Media became a studio in 2025.
Today we work with small businesses across Eastern Idaho and with marketing agencies nationwide — the operators who'd rather build the systems than become them. (See: industries/marketing-agencies.)
Now we build for owners who are exactly where we were: smart, capable, and out of hours in the day. We're not here to sell you AI strategy.
We're here to give you the three boring automations that will pay back in 30 days, and the dashboards that will tell you what's working without having to ask.
Read more about how we partner with agency principals on the Marketing Agencies industry page.
03/principles
What we actually believe.
PRINCIPLE 02
AI hype is for press releases.
Boring, well-built automations are for businesses. We pick the one that ships, not the one that wins LinkedIn.
PRINCIPLE 03
Right tool, no kickbacks.
We pick the tool that fits your shop, not the vendor that pays the affiliate. Period.
PRINCIPLE 04
If your team can't run it, we built it wrong.
Every system ships with documentation your operators can actually use. You own everything.
PRINCIPLE 05
Small business deserves better.
Enterprise-priced bloat is not a fit for a 10-person shop. We build at your scale, not Salesforce's.
PRINCIPLE 06
Less hype. More useful systems.
Outcomes over screenshots. Time back over impressive demos.
04/team
The team.
FOUNDER
Cade Bagley
Founder of Pebble Media. Spent years running small businesses before automating his way out. Builds the same systems for other owners now.
LinkedIn →OPEN SEAT
Next teammate.
We're growing carefully. The next hire is reserved for the right systems builder in Eastern Idaho.
OPEN SEAT
Future teammate.
Space held for the right operator. Quality of work over headcount.
05/home
Built in Idaho Falls.
Working with businesses everywhere.
Our roots are in Eastern Idaho — Idaho Falls, Ammon, Rexburg, Pocatello, Rigby, Blackfoot. That's where we meet for coffee, that's where we drive to when something breaks.
The work itself ships everywhere. The systems we build for a contractor in Rigby run the same in Boise or Bozeman. If you're a small business owner who wants real automation built by people who've owned the same problems, we're your shop.
06/let's talk
Want to talk?
30 minutes, no pitch. We'll look at how your business runs and tell you the three highest-impact automations.
hello@pebblemedia.co