Standard build
/single-build2–3 week timeline
Single Build
$2,500
Built, documented, handed over. All 6 checklist items above included. You own every workflow and template.
Stop dreading the blog.
Start publishing it.
Topic research, AI drafting, human editing, SEO optimization, and publishing — wired into one workflow that ships posts week after week without your Sunday disappearing.
/the problem
A blog that hasn't been touched in months is a silent referral killer.
70%
of buyers research a vendor through their content before they ever talk to sales.
3.5×
more leads for companies that publish consistently vs. those that publish sporadically.
$0
value from a CMS that hasn't shipped a post since last spring.
Source: HubSpot State of Marketing · Content Marketing Institute
/the guide
Built by people who actually publish — not just talk about it.
Pebble Media builds content systems for small businesses across Eastern Idaho. We pair AI drafting with human editorial review so your blog sounds like you, ranks on Google, and ships on a calendar you can rely on.
→Part of AI Content Systems.
/the plan
Three steps to a blog
that publishes itself.
- 01
Book the audit.
30 minutes. We learn your voice, your audience, and where blog content fits in your funnel.
- 02
Get your content plan.
Topic clusters, target keywords, editorial calendar, and a sample post. Yours to keep.
- 03
We build the system.
Live in 2–3 weeks. Drafting, editing, SEO, publishing — all wired and documented.
/what's included
What we build for you.
Every line item below is part of the standard build. No upsells, no surprise add-ons.
- 01Topic research and keyword clustering aligned to your service pages.
- 02AI drafting workflow tuned to your brand voice and tone.
- 03Human editing pass — every post reviewed before it ships.
- 04On-page SEO: titles, metas, schema, internal links.
- 05Auto-publishing to your CMS on the schedule you set.
- 06Internal linking automation across new and existing posts.
/the workflow
Topic brief to
published post.
- 00TRIGGER
Topic Brief
Pulled from keyword clusters and editorial calendar.
→ - 01+15m
Research Pass
SERP analysis, source gathering, outline drafted.
→ - 02+30m
AI First Draft
Drafted in your voice from the approved outline.
→ - 03+1d
Human Edit
Editor reviews for accuracy, tone, and clarity.
→ - 04+10m
SEO Pass
Title, meta, schema, internal links applied.
→ - 05+5m
Publish Queued
Scheduled and pushed to CMS on calendar.
→ - ✓RESULT
Live Post
Indexed, internally linked, distribution triggered.
→
→ End-to-end: brief to published post in 2 working days, on a weekly cadence.
/what changes
What changes
in the first month.
01
A post ships every week without anyone scrambling.
02
Drafts read like you wrote them — because the editor made sure.
03
Old posts get internally linked from new ones automatically.
04
Google starts indexing you for the queries that actually matter.
/investment
What it costs to stay silent.
Every month you don't publish is a month a competitor does. The compounding cost isn't a missed post — it's the rankings, the referrals, and the trust you never built.
→We're not in the fear business. But the math is the math.
/+ retainerOptional
Pebble Content Retainer
$800/mo
Ongoing topic research, drafting, editing, and publishing — typically 4 posts a month. Cancel anytime.
/questions
Things buyers
ask first.
Don't see yours? Ask on the audit call.
Will the posts sound like AI?
No — and that's the whole point of the human edit step. We tune the drafting model to your voice, then an editor rewrites anything that reads generic. Readers can't tell the difference, and Google's helpful-content systems treat them the same as anything else high-quality.
How many posts a month?
The standard retainer ships 4 posts a month — roughly one a week. We can dial up to 8–12 a month for more aggressive SEO plays, or down to 2 a month if you want the system on lower throttle.
Who gets the byline?
You do — or whichever team member you want. Posts are published under real human authors with bios, which matters for E-E-A-T and how Google ranks your content.
Can I edit drafts before they ship?
Yes. Every draft sits in a review queue (Notion or your CMS) with edit access. You can approve as-is, edit inline, or kick it back for a rewrite. Nothing publishes without a green light.
What about SEO — am I actually going to rank?
Each post is built around researched keyword clusters with proper on-page SEO, schema, and internal linking. Ranking still depends on your domain authority and competition, but the system is built to maximize what's possible — and we'll be honest about realistic timelines on the audit.
Let's get your blog
shipping again.
30 minutes. No pitch. You'll leave with a content plan whether we build it or not.
→hello@pebblemedia.co→Idaho Falls, ID